BC Construction Safety Alliance

Approach

The BC Construction Safety Alliance asked me to create a strong corporate presence that would attract and maintain an audience dedicated to the safety of individuals working in the construction industry. They also wanted to attract future students and position themselves as a leader in safety education.

I took advantage of photography typically found near and around construction sites and used them for visual interest and texture. This partnered with clean typography and solid red is the basis of the brand which has a very institutional feel to it, not unlike an educational institution.

Project collateral

  • Educational materials
  • Brochures
  • Trade show displays: pull ups
    and large booth