FMI Brands

Approach

When FMI Brands first brought out their fire bowls they were fairly new on the market. It was imperative that the packaging really stood out and captured the appeal of outdoor living as quickly as possible. With stunning photography and bold packaging the lifestyle products practically spoke for themselves. Since then they have released several other models with great success. I have ensured each and every package or support material maintained a strong visual presence and continued to push their mission of being one of the top leaders in outdoor living innovation.

Project collateral

  • Consumer packaging
  • User manuals
  • Photoshoot direction