Seasoned Gourmand Foods

Approach

The design concept behind these products was based on the what they physically represented; intense flavour represented by bold colour and graphic patterns. I felt the culinary skills behind formulating such delicious rubs, was best captured by cultural patterns associated with the country of origin.

Project collateral

  • Corporate identity
  • Food packaging
  • Recipe cards
  • Display pull-ups
  • Point of purchase materials