Mechanical Contractors Association of British Columbia

Approach

The biggest challenge that the Mechanical Contractors Association of BC faced was that no one understood what they represented. By placing a positioning line beneath their existing logo, it helped them become easily identified as a supportive resource for mechanical commercial contractors. Furthermore, the organization needed a brand that wouldn't focus on a single mechanical industry, but rather serve as an umbrella support system. An abstract interpretation of the industry was created to unify that message and to place them in a respectable corporate position.

Project collateral

  • Corporate stationery
  • Corporate standard guide
  • Trade show display, pull up