The Fraser Valley

Approach

When Tourism Langley, Tourism Abbotsford and Tourism Chilliwack decided to collaborate and bring the best of what their communities had to offer into one cohesive voice, I was thrilled to be part of the creative process.

Since each community has so much to offer the resulting creative strategy was to create a brand of colour, textures and sensory experiences, making the Fraser Valley an extremely desirable destination for local and international visitors.

Project collateral

  • Corporate identity
  • Adverts
  • Visitor guide
  • Trade show display pull-up
  • Project scheduling